TV serial launches and their promotions on social media is becoming a tried and tested success formula. Following the bandwagon India’s premier lifestyle channel NDTV Good Times is back with the third season of “Ten Things To Do Around The World” according to Bestmediainfo.com. The show will be hosted by the popular standup comedian and an intrepid traveler, Rasik Chopra. With this show Rasik marks his TV debut and the show would be exploring destinations like Singapore, Mauritius, Australia, Thailand, and more in 10 different and interesting ways.
The social media promotion
NDTV Goodtimes which has more than 344K fans on Facebook is using the platform effectively to create the right buzz for the show. From uploading smart teaser video about the show, the brand is posting interesting content related to the show. From cover page to regular updates on Facebook, the page managers are churning out some interesting content. The idea of the brand is to create buzz by showing what fans could witness once the show is launched. With these efforts the brand is getting a fairly good response from fans.
The Twitter community has not been left out in the show’s promotion. The brand, which has more than 9K followers on Twitter, is promoting the show with interesting updates and at the same time it is running Twitter quiz contests that are based on the show. Questions were asked to fans which had the answers hidden in the show. #10Things is the hashtag that has been associated to the shows promotion on Twitter.
The 13-part series seems to be interesting and I am sure with time the brand would scale up the activity on social media that will be more fun for fans.