1. Facebook will now alert you if your account is targeted by ‘state-sponsored actors’: While the chances of nation-state agents breaking into your Facebook account must surely be pretty slim, the social networking giant has nevertheless put in place measures that mean you’ll be the first to know should it uncover any such nefarious behavior.
2. Facebook’s carousel ads are 10 times better than its regular ads: The carousel ads, which let brands show multiple images and ultimately a link to some action, are driving 10 times more traffic to advertisers’ websites, according to data compiled by Kinetic Social, a social marketing tech firm. The report looked at ad trends over the past three months, according to the campaigns that pass through its platform.
3. Steinlager Rugby Originals: Steinlager, the New Zealand brewer, supports the All Blacks participation in the Rugby World Cup with a sponsorship activation focused on the Originals, the winning rugby team that toured the UK in 1905, losing only one in 35 games. Due to Heineken’s sponsorship of the Rugby World Cup, Steinlager’s advertising is not allowed to mention the current tournament. A commercial telling the story is accompanied by an three-part online animated narrative at steinlager.com/allblacks. The release of a commemorative white can puts the story in the hands of All Blacks fans.
4. Teens prefer Instagram, Twitter, and Snapchat (in that order), says new survey: A new study reveals that teens’ first choice for social media is anything but Facebook. According to the Wall Street Journal, a survey by Piper Jaffray of American teens found that Instagram was the most popular social site for 33 percent of teens. In second place was Twitter with 20 percent, and following that was Snapchat with 19 percent.
5. YouTube Will Make You Pay to See Some of Its New Videos: The world’s biggest video site is readying a slate of programming that will only be available to people who join its upcoming subscription services. YouTube will announce some of that programming, which it is helping to fund, at an event at its studio/event space in Los Angeles next Wednesday, October 21.
6. Gillette Venus Use Your And: Gillette brand Venus has released a new video in the Venus Use Your And advertising campaign, following on from the launch in January 2015. The videos feature women reciting poetry, telling personal stories of lost potential stemming from labels, set against a re-mastered recording of the iconic “She’s Got It” song popularised in 1969 by Dutch band Shocking Blue and 1986 by UK dance group Bananarama.