The Indian social media space is growing spicier day by day with the regular foray of big and small brands jumping onto it. The latest addition to the list of brands has been by India’s largest selling Scotch brand, Teacher’s. Beam Global Spirits and Wine, the fourth largest spirits company in the world which is also the makers of Teacher’s has appointed Publicis Modem as their agency to run the show of social media for them. Publicis Modem which is a global digital agency deployed across 30 countries around the world is trying to create a comprehensive reach for Teacher’s as a brand on social media. A Facebook, Twitter and a Youtube account has been created for the brand to reach out to its community initially.
The Facebook fan page which has already gained a hundred fans has kicked off well. The look and feel of the page is quite basic at the moment but we believe that this is just the initial days. The content is rich on the wall. Information, tricky puzzles and sharing interesting thoughts has been the areas of content concentration for the brand on its Facebook page. The initiative is gaining good response and for that matter who isn’t a whiskey lover. Although new, the Twitter and Youtube page are showing healthy signs of growth. The Twitter account which has twelve followers needs to be handled in a different way. @TeachersIndia is sharing information but that’s that. A more active presence and bonding with followers through a real time engagement is a must on Twitter. The Youtube brand channel has a decent number of videos to start with, however an addition of rich and exclusive videos could add wonders to it.
Beam Globals has embarked on the journey of social media marketing for Teacher’s as a brand for listening, connecting and engaging with its customers as the same was shared by Mr. Harish Moolchandani, CEO & Managing Director, India and Indian Sub Continent, Beam Global Spirits & Wine,
“The eminence of social media and the digital medium per se is a well known fact in today’s day and age. And this growing influence cannot be ignored. All our efforts in building Teacher’s as a brand have been concentrated in bringing it closer to its target group. The brand has, today, grown to a pre-eminent position in India and hence the utilization of the social media platform was imminent. We are confident that this new initiative will help build the brand further and come closer to our consumers by engaging with them on a real-time basis.”
It would be exciting to see how Teacher’s creates it engagement model and connects with its community in the future, though it is quite disappointing to see brands keeping ‘blogs’ out of their social media strategy.