Earlier in the first quarter, LinkedIn, the world’s most popular professional network had launched Content Marketing Score. The idea was to help marketers understand how influential their content marketing efforts are compared with competitors and provide them with recommendations on how to improve their standings.
Now the company has revealed its new findings that have been uncovered using Content Marketing Score to identify the Top 10 Most Influential Global Brands on LinkedIn.
Talking about the methodology, LinkedIn states: “LinkedIn’s Content Marketing Score, which can be analyzed at any point throughout a company’s campaign, measures member engagement with Sponsored Updates, Company Pages, LinkedIn Groups, employee updates, and Influencer posts. A single score is then calculated and ranked against the company’s competitive set.”
Number one on the Global list is Forbes, among the most trusted resources for the world’s business and investment leaders. World Economic Forum is the number two most influential brand on LinkedIn globally, with Inc. Magazine taking the number three spot. Of the top 10 most influential brands globally, publishers like The Wall-Street Journal, Financial Times and Mashable make up half of the list. Technology companies make up the second largest industry represented, with Microsoft, Hewlett-Packard, IBM and Salesforce.com leading the way.
LinkedIn has also released the top 10 most influential brands in India. TCS leads the race followed by Wipro, HCL Tech, Franklin Templeton India, Infosys, Tech Mahindra, Bajaj Finserv, Biocon, Mindtree and Bharti AXA General Insurance.
On this occasion LinkedIn has released an interesting infographic which lists companies who are leading in their regions.
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