TBWA Take The Lead on Gender Equality: The global TBWA network has released a powerful campaign in conjunction with International Women’s Day to stress the importance of recognizing women’s issues as everyone’s issues, most crucially in the workplace, and to echo the International Women’s Day 2016 dedicated theme: A Pledge for Parity.
Tribune Said Likely to Sell Assets Rather Than Whole Company: A lot of companies are interested in Tribune Media Co. — just not in all of it. The Chicago-based company said last week that it has hired Guggenheim Securities and Moelis & Co., to explore strategic options, including selling all of Tribune or specific assets. While Tribune would prefer a single buyer for tax purposes, the company is more likely to sell itself in pieces, according to people familiar with the matter, who asked not to be named because the discussions are private.
Pinterest Fully Opens Its Ad Spigot to Every Small and Medium-Sized Advertiser: Pinterest ads are getting more pointed. After 18 months of beta testing a self-serve platform that lets brands buy ads, the site is opening the tool to all small and midsize brands in the U.S. today.
Porsche, Nike and others cut ties with Maria Sharapova: Brands are slinking away from tennis star Maria Sharapova after she admitted to failing a drug test. Sharapova, one of the world’s top ranking female players — although has struggled recently with a spate of injuries — revealed at a press conference Monday that she had tested positive for a meldonium, a drug banned by the World Anti-Doping Agency, during the Australian Open in January.
Goldman Sachs Is Buying Up Snapchat Ads for International Women’s Day: As part of a campaign to promote the 10,000 Women project, which provides business and management education for women in developing countries including China and Afghanistan, the Wall Street bank is running ads alongside editorial content in four Discover channels: Refinery29, Vice, BuzzFeed and National Geographic.
Microsoft Marks International Women’s Day With Ad Urging Girls to ‘Make What’s Next’: Microsoft on Tuesday is introducing a campaign themed “Make What’s Next,” part of an effort to encourage girls to enter tech fields that’s timed to coincide with International Women’s Day.
Playboy’s Sales Pitch to This Whiskey Brand Included a Shot of Instagram Ads: If you visit Playboy.com between now and St. Patrick’s Day (March 17), you’ll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you’ll be retargeted with a 30-second video commercial from the same marketer.