Now you can book a taxi with just a tweet. As reported by Medianama, the online cab booking site, TaxiForSure run by Serendipity Infolabs now lets you make taxi bookings through Twitter. Your friendly neighbourhood taxi service will immediately follow you on Twitter, after you tweet for a taxi to its Twitter handle using the hashtag #TweetATaxi, and will book your requirements through a direct message.
The writer did try to test the service but received a reply only after 15 minutes, which unwittingly defeats the purpose of providing multiple modes for booking taxis. With so many cab booking portals available to the consumer 24X7, 15 minutes might cost it good business. Perhaps, these can be attributed to teething problems with the new facility and TaxiForSure will improve upon them soon.
The conversational Twitter handle of TaxiForSure has not made any announcement on the Twitter booking yet. Nor can we see any user tweets with #TweetATaxi. It does, however, recommend its phone booking services to cab/taxi queries made on Twitter.
— TaxiForSure (@taxiforsure) July 15, 2013
Earlier this month, TaxiForSure had launched an app for iOS and Android platforms, and apparently wanted to capture more taxi seekers through social media. Interestingly, a Facebook poll was conducted prior to the announcement of this new mode of taxi booking.
Last week, the 9K+ Facebook community of TaxiForSure was asked whether they would book a taxi through Twitter, if the process were made really simple and easy. The poll received a majority of ‘definitely’ responses suggesting users looked forward to such a service. Whereas there was an equal amount of responses for ‘Maybe’ and ‘Not really’, suggesting some fans were not really sure they would adopt this.
Booking through Twitter isn’t a novel idea, it has been used by many other service businesses. Often difficult to implement, Twitter bookings are still in use. Recently, the concept was launched by Pune-based Delightags that will offer instant discount coupons to hungry people through Twitter.
#TweetATaxi would need a stronger social media buzz to carry it forward. It remains to be seen how TaxiForSure takes this forward as it grows. At the moment it only provides services in Bangalore and Delhi.