Tata Tea Salutes Women, Hike Messenger Crosses 100 Million Users

Indian digital marketing news - Hike, on Thursday said it has crossed the 100-million-users mark in just three months, Tata Tea has rolled out another power-packed campaign 'Narinku Dhanyabad' to thank women, and more

Shah Rukh Khan to beam live on #fame: One of India’s biggest global superstar, Shah Rukh Khan is all set to interact with his fans globally with live beams on #fame, Asia’s fastest growing Live Video Social Platform.

Moneycontrol goes Hip Hop: Moneycontrol’s latest video promoting its app download campaign is making news for its novel treatment. This music video, shot in a hip-hop format, is in tune with contemporary sensibilities and has been conceptualised by Whyness. The foot-tapping beat, snappy lyrics and stylish visual treatment makes it a catchy, potentially viral digital content and encapsulates the app campaign idea in an entertaining and engaging manner.

Raman R.S. Minhas appointed as Group Creative Director, LinEngage: LinEngage, the experiential marketing arm of Mullen Lowe Lintas Group has announced the appointment of Raman R.S. Minhas, as Group Creative Director. Minhas comes on board with a mandate to add new, innovative dimensions to the way consumer engagement is defined and delivered for brands, in a media-agnostic manner. He will report to Sriharsh Grandhe – Executive Vice President, LinEngage.

Flipkart takes on online shopping evaders: Flipkart’s latest series of films bring out human stories from different walks of life, generations, and cultures to highlight the simple ways in which Flipkart has become the common thread connecting the nation and its aspirations. Conceptualized by Dentsu Webchutney, this campaign aims to influence people who’ve been resisting shopping online. It seeds the fact that everyone you love, trusts Flipkart, so you should too.

B2B digital campaign awards 2015

[email protected] shares its vision for 2016; announces two new appointments: [email protected] has shared a preview of its initial plan and new approach for growth in 2016. Neo has dynamic aspirations for the future and plans to scale up operations very rapidly in 2016 in order to grow its India operation. As a commencement of this aggressive ramp up plan, Neo has also announced two new appointments.

Hike Messenger crosses 100 million users: India’s second largest messaging app, Hike, on Thursday said it has crossed the 100-million-users mark in just three months after crossing 70 million users in October 2015. The company also said it is now logging a monthly messaging volume of 40 billion from 20 billion in August 2015.

Facebook, Nielsen team up to measure TV social media impact: Nielsen has reached agreement with Facebook to improve how it measures the social media impact of TV shows, a useful means of assessing the size of an audience, the global information company announced Wednesday.

Tata Tea Salutes Women With Yet Another Power-packed Campaign: Tata Tea has rolled out another power-packed campaign ‘Narinku Dhanyabad’ to thank women and remember their silent contribution in shaping many lives. With this campaign, the brand aims to stay relevant to their consumer, the Women & build conversations keeping them at the heart of it.

Coverfox’s New Campaign Focuses on Automobile Insurance Renewal: Coverfox, the online insurance portal, has launched a compelling campaign for their quick and hassle free auto insurance service. The campaign conceptualized by BBH India, includes three new TVC’s first released digitally and then via broadcast media.

Ashish Patkar launches digital outfit Monk Media Network: Ashish Patkar, ex VP and ECD of Jack in the Box Worldwide, who left the agency in December 2015, has announced the launch of his independent digital agency, Monk Media Network. The outfit has 15 people on board, informed Patkar.