Direct To Home (DTH) service provider Tata Sky continues its efforts to bring more value added services to its customers. In a recent development, Tata Sky, one of the first players to setup DTH operations in the country has tied-up with Hungama to launch a DTH-based Karaoke service, which the company claims is the first in the world.
Available only on Tata Sky+ HD box, the service will showcase music videos along with lyrics and features like ‘Sur Meter’ that rates an individual’s singing performance. The company further added that while it wishes to refresh the song library on a monthly basis, subscribers will initially be provided with one album for free to test out the services. The service will cost Rs 1,990 for a mic and annual subscription, while an on-going annual subscription will cost Rs. 600.
The new move by Tata Sky comes close on the heels of it opening up on demand content platform ‘Active Services’ to advertisers. 2.5 million subscribers avail Active Services that has content for all age groups. And brands like Maggie, Britannia, McCain and a few others have opted to beam their promotional message on the Active Cooking channel. Google, who has been in talks with DTH providers in country to bring YouTube on television, has joined in to broadcast its women focused activities on the cooking and English learning channels.
Continuing its business alliance with Hungama, Tata Sky has made sure that it not only gets access to a wider catalogue of music but even accesses karaoke versions of popular songs without compromising on quality, making the customer experience enjoyable and engaging.
While Tata Sky claims to have an active presence in 36,000 towns and a subscriber count of over 11.5 million, it would be interesting to observe how well does the new service gel with its subscribers.
Image credit: Mashable