Airbnb announces strategic partnership with The Times of India Group: Airbnb, The world’s leading community driven hospitality company, announces its strategic partnership with The Times of India Group. The partnership comes as part of Airbnb’s plans to focus on developing the Indian travel market. As a part of the partnership, The Times Group will drive awareness of Airbnb accommodations, and help Airbnb create a truly localized presence for India, leveraging The Times Group’s vast network of media and operational resources.
PepsiCo’s Quaker signs up celebrity chef Vikas Khanna as its ‘nutrition ambassador’: The brand believes that one of the barriers to making healthier food choices is the perception that nutritious, healthy food means a compromise on taste, and that such a diet is hard to follow. However, PepsiCo aims to break this myth through Quaker oats and whole grains, and through its partnership with chef Vikas.
Vodafone’s marketing blitz with IPL9: After playing up on its pug Chika and popular mascot ZooZoo, in the previous editions of the Indian Premier League (IPL), Vodafone has taken up the on-ground initiative route in a big way in the upcoming season of the IPL. The telephone service provider has always used its on-ground sticks like Super Fan, but this time round, the campaign will be even bigger.
Aditya Birla Housing promises home buyers loans befitting their true worth: All young Indians aspire for a home and parents yearn for dream homes for their children. Aditya Birla Housing Finance Limited demonstrates how a prospective home owner may be able to gauge the true worth of a home he (or she) is entitled to, through a tool offered by the brand.
Tata Sky celebrates love with its new campaign, ‘PyarJingalala’: Tata Skyhas rolled out its latest campaign showcasing its multiple products and services. The integrated campaign was launched alongside the ninth edition of Indian Premier League (IPL) 2016.
Dainik Bhaskar supports girl child education in latest ad film: The film, a part of the brand’s ‘Zidd Karo Duniya Badlo’ campaign, embodies the idea that stubbornness for the right cause can bring about a positive change around us.
BharatMatrimony launches encrypted chat app 2gether: Online matrimonials company BharatMatrimony has launched 2gether, an Android messaging app which lets its users share text and voice messages, photos, videos, set reminders and share locations. The company claims that the app is encrypted and stores the photos, videos and voice messages securely. It also allows users to text privately and currently has 500-1,000 installs.
Videocon Promotes ‘Aryabot’ With Reverse Print Ad: The first ever satellite air conditioner with futuristic features is based on the IOT phenomenon. Backed by a 360 degree marketing campaign, the brand aims to make the user familiar with its distinguished features.