Razorfish strengthens digital planning team: Razorfish, part of the Publicis.Sapient platform and a world leader in helping global brands drive business transformation, has appointed yet another senior team member, Swapnil Puranik, as Head of Strategy, Mumbai. He will be responsible for driving strategic business transformation and digital roadmaps for Razorfish’s clients.
IPL 2016 digital sponsorship packages start from Rs 5.5 cr: Star, which holds the digital broadcast rights for VIVO IPL 2016 is looking to charge between Rs 5.5 crore to Rs 8.5 crore for sponsorship rights on Hotstar and Starsports.com, as learnt by exchange4media through reliable industry sources.
Asian Paints’ new SmartCare TVC is about winning consumer trust: Asian Paints has released their maiden television commercial for its SmartCare range of waterproofing solutions. The ad conceptualised by Ogilvy & Mather takes a witty and humourous approach to highlight how this new product is the perfect solution to fix dampness, cracks and water leakages.
Bindass’ maiden fiction web series all set for Facebook premiere: Youth channel Bindass is scheduled to launch its first fiction web series, ‘Girl In the City’ which will premiere on its Facebook page on April 28 followed by a telecast on television (April 29) and YouTube (April 29).
Tanishq reaches out to the modern woman: The digital film opens with a woman opening an invitation for her first young entrepreneur award. The film narrates her story of struggle to reach the height she now finds herself in and how often during that journey, she had to say the word, “sorry”. The young lady entrepreneur thinks aloud about the present moment, when she would have to say, “thank you,” instead.
Himalaya’s Pimple campaign breaks out of the clutter during the IPL tournament: Motivator has created a disruptive campaign for fast moving consumer goods (FMCG) company, Himalaya, in collaboration with ESP Properties, which is the entertainment and sports arm of GroupM. A digital film launched during the Indian Premier League (IPL) cricket tournament had 1.135 million views in just a single day on YouTube and the campaign is trending on Twitter.
Dainik Bhaskar reiterates brand philosophy of “Zidd”: Dainik Bhaskar, which is among the major print establishments in the country, has reiterated its brand philosophy of “Zidd” (determination) in an innovative campaign. A 120-second-long television commercial launched by the newspaper celebrates the spirit of good determination to fight bad determination.
InShorts figures out a revenue model by partnering with 5 ecommerce companies: The company has signed partnerships with five ecommerce companies – Zomato, Bookmyshow, Tripigator, CarDekho and BikeDekho – and will provide branded content for the same.