Not ‘Juxt’ a watch: Conceptualised by Ogilvy and Mather, the campaign is led by a TVC which depicts an office scenario where the protagonist gets upset with his boss and colleagues when they compliment his Juxt Pro by calling it a “nice watch”. Irked, he goes on to demonstrate the Pro’s various features in order to convince them that it is not a watch.
Isobar India appoints Chandrashekhar Mhaskar as VP: Isobar India has appointed Chandrashekhar Mhaskar as Vice President to drive the digital creative and services division nationally. Additionally, he will also handle the responsibilities for the West India region.
Deepika Padukone reveals her love for flying in Vistara’s latest campaign: Vistara, India’s full service carrier has launched its new multimedia brand campaign along with its first TV commercial.
MindShift Interactive bags Indiabulls Real Estate’s digital duties: MindShift Interactive wins the digital mandate for Indiabulls Real Estate, one of the country’s foremost conglomerates.
TVF goes “Tripling” with Tata Tiago: Road tripping with your favourite people is bliss. We have all been there. Famous for its brainchild Pitchers and Permanent Roommates, YouTube’s series heavyweights The Viral Fever (TVF) has added a new feather to its hat. For those who have done it in the past, TVF’s new web-series Tripling will give them a flashback and those who haven’t will immediately start planning.
CenturyPly’s new ad features termites performing mushaira: Century Plyboards (India) Ltd is back with a new product-oriented campaign called Sab Sahe Mast Rahe. The TVC attempts to educate the consumers in a cheeky fashion about the importance of investing in good quality plywood that saves a lot of embarrassment and cost.
FCB Ulka launches new campaign for Sunfeast Marie Light: Launching the campaign, and building the space of tea time being incomplete without Sunfeast Marie Light, are three films – Imperfect Surprise, Phone Call & Tea Time Together.
Facebook teams up with Unity to build gaming platform: Social media giant Facebook is working with game engine Unity to build a dedicated, downloadable Steam-style desktop gaming platform. Steam is a digital distribution platform developed by Valve Corporation that offers multiplayer gaming and social networking services.
Facebook has another plan to bring internet access to India — and it’s winning over critics: Facebook is launching a new scheme to bring cheap internet access to rural India, just months after net neutrality protestors blocked the company’s plan to provide free internet to millions in the country. The company is currently testing Express Wi-Fi in India. The service, according to Facebook, will allow people to buy fast, reliable and affordable data packages without shelling out hundreds of rupees each month.
Bajaj V Begins Search for 1971 War Heroes of INS Vikrant: Bajaj Auto’s ‘V’, made from the metal of the invincible INS Vikrant has launched “Mission Vikrant 1971” to search for the 1300 officers and sailors that served on India’s first iconic aircraft carrier during the 1971 Indo-Pak war. Mission Vikrant 1971, is a digital initiative to identify and share details of these war heroes that served on the INS Vikrant and preserve their stories for posterity.
Capital Foods Brings Back Ranveer Ching! Bollywood’s ace actor Ranveer Singh took the internet by storm when he featured in a fictional character ‘Ranveer Ching’ in Capital Food’s music video for its brand Ching’s Secret. The video went viral establishing Ching’s Secret in the market and growing its user base multifold.
Myntra’s Anouk Challenges the Conventional Tenets Yet Again, Launches New ‘Bold is Beautiful’ Ad Film: This time around, the brand has taken up a topic which is prevalent in the country. ‘The Move’ is a short film that deals with married women and the pursuance of their career goals. Continuing with its spell of producing some of the most noteworthy short films under the Bold is Beautiful campaign, Anouk presents a strong perspective on the subject.
Tanishq Celebrates Sisterhood in Its New Spot: While other brands are launching films that portray the bond between a brother and a sister, this Rakshabandhan, Tanishq has gone ahead to release an emotional video to thank sisters.
Asian Paints Shares the Importance of Understanding Colours & Patterns in its New Spot: Asian Paints, the leading paint company, has released a new ad film – Asian Paints Colour Expert. The short video narrates that how important is it to understand the colours and patterns.
Kokuyo Camlin Launches Digital Initiative #InspireABillion: Full-service digital agency, Big I Tuna and Kokuyo Camlin, a well known stationery and art brand, have launched a digital initiative called #InspireABillion that compels today’s social media generation to show their support for Team India by watching the Rio Olympics and inspiring young Indians to excel in whatever sport they choose to take up.