twitter casestudy

Lipton Ice Tea Chill Out Surprise [Twitter Case Study]

In an attempt to strengthen its brand positioning ‘Take a chill pill’, Lipton Ice Tea launched a surprise chill-out campaign for 6 days on Twitter. Executed by Digital agency, Social Seety, the campaign employs Twitter to connect with the offline [...]

How #18ThingsIWant Helped Promote ‘What Young India Wants’ [Twitter Case Study]

This is a Twitter case study of how a generic hashtag like #18ThingsIWant was launched on the occasion of author Chetan Bhagat’s latest release ‘What Young India Wants’ and how it created an instant connect to become a top trend within [...]

Central’s Social Media Campaign #whatmenwant [Case Study]

Central along with 22Feet got along to create a social media campaign for their Men’s special sale promotion. Facebook Offers and #whatmenwant were implemented on Facebook and Twitter respectively to make it a success. Central, a common name amongst [...]

Penguin India- Genuine Twitter Engagement [Case Study]

Twitter marketing is both challenging and fun too. After spending close to two years on Twitter, I understand a bit about its working. Fun since it is a no brainer and challenging because you have to encapsulate your message in 140 characters. The essence [...]

Kiehl’s India Twitter Campaign[Case Study]

Kiehl’s India, a New York based beauty product brand, wanted to promote the launch of its store in Mumbai. An interesting Twitter campaign was created by the social media agency, MindShift Interactive with an objective to create buzz about the launch. The [...]