Today every traditional and online media content publishing sites are worried about the massive appreciation for listicle stories and it’s creator BuzzFeed. Last year the online media company was valued…
With mankind developing innovative ways to augment machine, what will happen to human journalists if robots are introduced as writers. The debate gathered steam after The Associated Press announced in mid 2014…
What do Animals with Hangovers, a WestJet Christmas Miracle and Barak Obama’s “Ask Me Anything” Reddit forum have in common? They grab people’s attention and spread. So what is the…
With the increase of cat videos and decreasing attention span from users does that mean longform content is going to die a slow death. At a time when listicle articles…
In the age of listicles, are the Gen X and Gen Y interested in consuming news? How can digital first news organizations get the attention of the younger generation? Day three…
A good slideshow of Kim Kardashian still wins 9 times out of 10 frustrating “real” journalists and publishers, but why not take this stuff seriously and learn what we can…
Serena Ehrlich, Dir of Social & Evolving Media, Business Wire joined on the second day of SXSW Interactive 2015 for sharing her thoughts on – “The Science of News and…
Data is empowering news rooms, data is also setting a new world order for everyone from designers, to developers, to brands, to advertisers and publishers. But data in itself makes…
Day two at SXSW 2015 Interactive in the Content and Distribution kicked of with an interesting discussion – “Data-Driven Newsrooms That Don’t Drive Off Writers“. Data is playing a huge…
The digital revolution has broken the century-old media model. The digital revolution centralized advertising spend around a small handful of performance-based players and a direct marketing mentality. All other media…
Today content drives the entire campaign. No one is interested in the traditional product ads, specially the younger lot isn’t interested at all. From branded entertainment and viral video to native…
Today everyone wants to be a pro in creating custom branded content – whether for their own brand or for another company. But nobody makes it better – or funnier…
“It’s just like incredible to hire someone and say ‘your job is growth,’ and then you look, and she just like knocked it out of the park,” BuzzFeed co-founder and…