social media news

One Billion Active Users On Facebook. Challenges Ahead?

“I started the site when I was 19. I didn’t know much about business back then” – Mark Zuckerberg 4th February, 2004, this young lad started working from a dorm room at Harvard with the intention of getting people to connect and communicate more [...]

Promoted Posts For Facebook Personal Profiles. Do We Care?

2010 - Facebook was completely free to users. 2012 - Facebook is still free but you have to pay to get posts to reach all your friends. 2014 - Facebook is still free. All they ask for is your home, your bank account details and your first born as offering [...]

UIDAI Launches YouTube Channel For Aadhar. But Is It Effective?

Unique Identification Authority of India (UIDAI) leverages YouTube for creating awareness about Aadhar, the unique identification project of the Government of India and increase enrolments. Aadhar, which is one of the flagship projects of the UPA [...]

Nissan India Drives Engagement Through FriendsTrip On Facebook

Nissan is offering a day trip for fans and their friends on the Nissan Micra through the FriendsTrip Facebook contest and if you are lucky the Micra would have a chauffeur too! Nissan is all set to conquer the Indian market that is saturated with other [...]

Look Who Joined Us…

Monday just got little more pumped up! No we are not having an extended weekend. I am excited to share with you that we are expanding our Lighthouse Insights family a bit - Vijay S Paul and Vijeet Rathi  join the party formally from this week (even though [...]

Benelave Bathroom Singer Contest Rocks On Facebook

Benelave is on the hunt for bathroom singers through a Facebook contest and promises to reward the top three winners with a cash award of 100,000, 75,000 & 50,000 respectively.  Benelave, which means ‘Happy Bathing’, is a range of premium bathroom [...]