social media marketing

You Are Not The Number Of Likes Your Facebook Page Has! [Guest Post]

A guest post from Kshitij Rihal(1) in which he shares his thoughts on why agencies need to educate brands with best practices and to stop selling on number of likes and followers on social media. The examples that have been used are brands with whom [...]

At The Digital Destination – Ad:Tech Bangalore [Guest Post]

This is a guest post by Malhar Barai(1) about his experience at the recently concluded Ad:tech event at Bangalore which was all about digital marketing and the way forward. For someone in the digital marketing space, Ad:Tech Bangalore was the most awaited [...]

Interview With Kiran Kumar, Co-Founder, Adepto Solutions [Video]

Social Media is not child’s play. Exclusive and integrated campaigns are being run by brand managers. One needs to monitor all these campaigns and keep a tab on what competitors are doing too. So the need of the hour is to provide a platform from [...]

3 Major Hurdles In The Indian Social Media Space

Eight months have passed and social media in the Indian space is evolving at a quick pace. There are numerous social media campaigns that are topnotch but at the same time, there are loads of them who are still following shortcuts. Also, I have observed [...]

Social Networks: How Many Should You Be Present On?

This article was originally posted at as a guest post. I am sure that if you are a community manager, you would have asked for 10 hands like the mightyDurga so that you are able to simultaneously work and manage your social media presence in all [...]

Social Media Marketing Myths Busted

It has been a heady last few months since starting up a social media agency along with a couple of friends in a Tier – II city. The experience so far has been overwhelming with various challenges and finding ways to overcome them.  During this period we [...]