social media insights

Facebook – The New Challenge In Social Gifting Space [Guest Post]

A guest post from Ajay Pandey, Founder-CEO of who shares his thoughts on Facebook Gifts, the challenges it throws for itself and to the set of startups in the social gifting space. Social gifting is the new buzz word in the tech world. With [...]

5 Indian Social Media Articles Worth Reading This Weekend

The week has ended and like always we got a chance to work on some interesting stories. If Royal Enfield, Oreo India and Tata Safari Storme impressed us with their social media launch then the strategies of Axis bank left us scratching our heads with its [...]

Facebook Gifts, Will It Impact Indian Social Gifting Startups? [Guest Post]

A guest post from Nameet Potnis(1) in which he shares his thoughts on Facebook’s recently launched Facebook Gifts and whether it will have an impact on the home grown startups in the arena of social gifting. Last week Facebook made a quiet re-entry [...]

Axis Bank And Hard Selling On Social Media

A look at Axis Bank on social media in terms of its social media objective and content strategy. Axis Bank began its operations in 1994 after the Government allowed new private banks and was also the first one to do so. Touted to be India’s third largest [...]

Nestlé First 1000 Days: Creating A Healthier Generation Using Facebook

Here we dig in to see what is Nestlé First 1000 Days and why this Facebook community is the most engaged one. I got to know about the Nestlé First 1000 Days Facebook community from the Social Bakers September report on the performance of Indian brands on [...]

6 Indian Social Media Articles Worth Reading This Weekend

An extremely fragile week - at one end it was the ban on YouTube in Kashmir, a very cool app from Indian Railways for the common man and then end of the week we saw Bangalore Police creating a fabulous presence on Facebook. We also [...]