social media case studies

#Zomato Instagram Contest: The Idea And The Value Addition [Case Study]

Do you remember the #Zomato Instagram contest held this July? Here’s the story behind the concept and what the brand gained in return. In March this year, Pramod Rao, the Vice President of Marketing at Zomato, received a DM on Twitter suggesting [...]

How JECRC University Created A Social Media Presence [Case Study]

A case study on how Jaipur based JECRC University used social media to create a strong online presence. The Challenge Located in Jaipur, Rajasthan, JECRC University is a part of JECRC Foundation education group. Being a brand new university in a city that [...]

Sony Mobile India Social Media Case Study

A case study about Sony Mobile India that helped the brand raise awareness as the smartphone of choice amongst the Indian youth, through a series of campaigns that included crowdsourced phone reviews, theme-based photographs, dance choreography and [...]

HomeShop18 And Samsung Mobiles Association [Case Study]

HomeShop18.com and Samsung Mobiles wanted to promote the SIII and hence got along with social media partner, Mindshift Interactive, to create exciting campaigns around Facebook and Twitter. With the ecommerce market growing at a fast pace and the new [...]

How Standard Chartered India Built A Food Network [Facebook Case Study]

Facebook case study on how Standard Chartered India created a foodie network to engage with fans on Facebook and also to promote credit cards.  Standard Chartered PLC, a British multinational banking and financial services company, headquartered in [...]

Lipton Ice Tea Chill Out Surprise [Twitter Case Study]

In an attempt to strengthen its brand positioning ‘Take a chill pill’, Lipton Ice Tea launched a surprise chill-out campaign for 6 days on Twitter. Executed by Digital agency, Social Seety, the campaign employs Twitter to connect with the offline [...]