Indian Social Media Campaigns

How Micromax Launched The A94 With #MicromaxMAd Ad Guessing Campaign On Social

There’s always something exciting up Micromax’s sleeves. Recently, the mobile handset maker announced the launch of its latest smartphone, the A94 which is the usual 5-inch Android phone packed with features as all mid-segment smartphones. But, this one [...]

How Toyota, Merc, Tata, Hyundai, Ford Are Leveraging Social Media To Create Buzz For 12th Auto Expo

Automobile companies have resolved to revive the Indian market this year. If the promotions on social and mobile by the organizers of the 12th Auto Expo – the Motor Show 2014 are anything to go by, 2014 is sure starting on an exciting note for automobile [...]

How The 12th Auto Expo Is Leveraging Social & Mobile To Create Buzz

The past several weeks have been a hectic one for Automobile companies as they gear up for the 12th Auto Expo – The Motor Show 2014 in the country, organized by ACMA, CII and SIAM. Despite a slack in the market last year, auto brands are looking to rev it [...]

Salman Khan’s Being Human, CNN-IBN, Thums Up & AIF Launch Campaign Veer To Enable The Disabled In India

Actor Salman Khan’s Being Human Foundation has teamed up with CNN-IBN, beverage brand Thums Up, and American India Foundation (AIF) to launch ‘Campaign Veer – Unleashing the Inner Potential of Persons with Disabilities. The cause campaign was launched at [...]

Philips Lighting Lights Up The Gateway of India, Invites Ideas Via #MumbaiInANewLight

Philips Lighting is walking the talk. The LED lighting solutions brand that has been emphasizing consumers to ‘see what light can do’, has lit up Mumbai’s most iconic monument, The Gateway of India, with its advanced LED lighting systems having a 16 [...]

Star Movies Action Calls For The #UltimateIronManFan For Iron Man 3 TV Premiere

Star Movies Action has chosen to premiere superhero film ‘Iron Man 3’ for the Republic Day weekend this Sunday on 26th January, 2014. Starring actor Robert Downey, Jr as Tony Stark, the man behind the iron armour, the sequel movie sees him discovering [...]