Exprestore, A Facebook Commerce Company [Review]

Commerce on social media especially on Facebook is still a business that is being considered after we had heard brands closing shops on Facebook last year. Exprestore, a Bangalore based company is the new name to surface in the world of Facebook Commerce. [...]

Second Marriage Dot Com On Social Media

I had recently stumbled upon a Facebook ad for Second Marriage Dot Com, a seemingly interesting sounding film that comes across as a marriage portal at first. Upon clicking the ad, I was taken to an app that called for watching the trailer and that’s how [...]

Social Potpourri, A Social Network [Review]

We are living in a world that is changing fast and getting more open and social. If MySpace was the grandfather of social networks then I think Social Potpourri (SP) is the new kid on the block that started with a few like-minded people like Kriti [...]

Tata Building India Needs To Rethink Its Social Media Strategy

Tata Building India School Essay Competition is a Tata group initiative that started off in 2006 with the sole belief that igniting young minds positively would lead to a Happy India. Beginning in 2006 with 1 lakh students from 240 English medium schools [...]

Indian Banks Leveraging The London Olympics 2012 On Facebook

Indian banks like IDBI and ICICI, in cashing upon the Olympics fever, have come up with some interesting ways to engage with fans on Facebook. Earlier I had covered how Indian brands have created social media campaigns around the London Olympics 2012, [...]

Floost Is More Than An Interest Based Network [Review]

Floost is an interest based network that allows you to share anything among your family, friends and the world. Reading about their story on, I got excited enough to give it a try as I believe that the future of social network lies in individual [...]