QSR on social media

How KFC India Could Have Saved Face After The Wormgate Episode

Our views on how KFC India could have saved its online reputation, following the worms found in the chicken at its Trivandrum outlet. “Someone found worms in my fried chicken and pictures of it are everywhere now. My outlet has been shut down by the food [...]

KFC India: Take A Kitchen Tour But Do Not Ask About The Worms In Your Chicken

The Chief Food Innovation Officer at Yum! Restaurants that operates KFC India, Vijay Sukumar who is responsible for the safety standards, takes us through a kitchen tour in a video and explains about the high safety standards while completely ignoring the [...]

Radio KFC Hunts For RJs Through Facebook

KFC India is on the hunt for RJs on Facebook for Radio KFC, a branded channel playing a mix of international music in KFC stores. Since revamping this year from “Finger lickin’ good” to its global tagline ‘So Good’, KFC India has been running this message [...]

McDonalds India Introduces McEggs In A Fun Facebook Application

McDonalds India has launched yet another Facebook application to publicize its new product - the McEgg burger apart from the earlier Egg-tease one. With this app, fans can give a new look to their friends and get ‘likes’ on their [...]

How Effectively Is McDonalds India Engaging On Facebook

McDonalds India recently celebrated its 200K mark with its fans on Facebook. The brand, with more than 200K fans now, made sure that they had fun while celebrating it. It ran a contest to mark this occasion where fans had to express the reason of liking [...]

Barista Lavazza Bean 13 Facebook Contest Fails To Impress

Barista Lavazza, the popular coffee chain completed 13 years of its operations in India. As a tribute to the consumers who made it happen, the brand had started a ‘Bean 13’ campaign celebrating its entry into the teens. Consumers were invited to share [...]