fmcg on social media

Mother Dairy’s ‘Maa Jaisa Koi Nahi’ On Facebook, Not So Adorable

Mother Dairy has repositioned to ‘Maa jaisa koi nahi’ with a brand new TVC and a Facebook campaign to promote it. Here we try to match the Facebook campaign with the TVC and find out how good is the Facebook campaign. Set up in 1974 under the [...]

Twitter Chat With Your Favourite Icon - New In Twitter Marketing

The recent Twitter chat by Sonam Kapoor as brand ambassador for L’Oréal Paris India had the hashtag #chatwithsonam trending worldwide. We look into this new trend of product promotions on Twitter. When brand ambassadors get up, close and personal on [...]

Nestlé First 1000 Days: Creating A Healthier Generation Using Facebook

Here we dig in to see what is Nestlé First 1000 Days and why this Facebook community is the most engaged one. I got to know about the Nestlé First 1000 Days Facebook community from the Social Bakers September report on the performance of Indian brands on [...]

Sunsilk’s Virtual Interactive Hair Studio Now On YouTube

Sunsilk, the brand co-created with hair experts, has opened up a virtual hair salon on a YouTube brand channel where users can get a complete hair makeover from the experts. Jab baal ho thick, any style karo pick! Sunsilk’s latest range of products under [...]

Fans Support Guatemala As The New Bru Exotica Coffee

Bru Exotica brings its next coffee from Guatemala through a Facebook search campaign. Bru India, Hindustan Unilever’s coffee brand, has been on an extensive all-round campaign ever since the launch of its premium range of coffees - Bru Exotica. [...]

Del Monte Engages Bloggers In A Recipe Carnival Contest

Del Monte seeks to build awareness of its products through a blogger recipe carnival in partnership with Indiblogger, an Indian blogger community. Most of us are aware of Del Monte and love its processed food and beverage products, but we wouldn’t be [...]