facebook engagement

Idea Cellular Engaging Differently On Facebook

A look at Idea Cellular’s content strategy on Facebook where the brand has weaved in the power of ideas into each type of content. Idea Cellular, called BATATA (From Birla-Tata-AT&T) at one time, has seen a whirlwind of survival in the Indian mobile [...]

Harley-Davidson India Facebook Page, Is It As Roaring As The Bike?

“Four wheels move the body, two wheels move the soul” - Author Unknown. For last 110 years, “Harley” has been moving souls. During the first decade of the 20th century, Harley Davidson, known in the world for designing heavyweight machines (over 750 cc) [...]

Current Facebook Engagement Rate Calculation Needs Revision

This article was originally posted at Trak.in as a guest post. Social media today is not only about having a meaningful community but it is also about monitoring and measuring. Measuring social media activities has always been debated upon and will [...]