ecommerce on social media

How Are Indian Ecommerce Brands Faring On Social Media [Guest Post]

This is a guest post by Omkar Mishra(1), where he compares 5 major eCommerce brands in their performance on social media, with the help of social media benchmarking tool, Unmetric. “Thy Consumers, Thy brands” - Wherever my consumers are, I will be there. [...]

How #18ThingsIWant Helped Promote ‘What Young India Wants’ [Twitter Case Study]

This is a Twitter case study of how a generic hashtag like #18ThingsIWant was launched on the occasion of author Chetan Bhagat’s latest release ‘What Young India Wants’ and how it created an instant connect to become a top trend within [...]

Koolkart, Adds Social To Your Shopping Experience [Review]

Koolkart.com is a site that makes your purchasing decisions smarter online by providing the best prices of a product. It also brings a social experience to your buying by informing about your friends who might have liked the product or have bought it. [...]

Scream And Win A Stylish Makeover With Jabong’s Screamville On Facebook

Online fashionable clothing and accessories portal, Jabong brings Screamville contest on Facebook where a fan can scream her way to win a chance for a fabulous makeover on “I’m too sexy Get the Look” in NDTV Good Times! In the times of coupons and [...]

Philip Abraham Talks About PRSI Award And Social Media At MyGrahak

MyGrahak.com, the first and largest online retailing platform in India has won the PRSI National Award for “Social Media for PR and Branding”. MyGrahak, a startup which is close to a year old was presented the award at the 33rd National PR Conference in [...]

Arcopol Chaudhuri From Uread Talks About In-house Social Media

Social Media is not kids play and people who think that creating a Facebook account makes them experts then they better splash some water on their face. I am not an expert here but as a community manager myself, one question that has intrigued me always [...]