corporate social responsibility

#BorosilJoyofGiving Empowers Twitter Users To Help Underprivileged Children

Social media lends itself to a variety of purposes; the most often used one being for the collection of ideas or to raise funds from people over the globe. A recent campaign by Borosil seeks to leverage the collective power of social media to generate [...]

This Diwali Garnier Men Will Light Up Villages Once Again With #PowerLightAVillage

This Diwali, men’s skin care brand Garnier Men has rekindled its PowerLight A Village initiative aimed to light up hundreds of rural households in India that are without any electricity. The CSR initiative was started in collaboration with Project [...]

Daikin India’s ‘Cool A School’ Leverages Social Media. Says 1 Million Views = 1 More School

Social media can be a great tool for running a corporate social responsibility campaign. But, often these can be looked at with suspicion, as in the case of Daikin’s ‘Cool a School’ campaign.  Last month, Daikin India, a 100% subsidiary of Daikin Japan [...]

Tata Tea Jaago Re Empowers Women With #Tweet4Change

Ever since 2007, Indians have been awakened by Tata Tea’s flagship campaign ‘Jaago Re’. The clarion call for awakening created by ‘Jaago Re’ meaning  ‘Wake up’ has been extended over the years to lend itself to various issues plaguing the country right [...]

Daikin India’s ‘Cool A School’ Aims To Provide Cooling Solutions To Rural Schools. 1 Million Views = One School Cooled

Corporate social responsibility campaigns are on the rise this year. Or perhaps we are made to believe so by such campaigns that are venturing in to social media to a larger extent this year. But, social media is a double-edged sword, remember? One has [...]

Play Flip Cricket To Join Muthoot Group’s CSR Initiative To Help Underprivileged Kids’ Education

This IPL 6, The Muthoot Group, one of the oldest and largest financial groups in India, has partnered with NGOs like Save The Children and Magic Bus to bring about a change in the lives of underprivileged children. For this, the brand has initiated [...]