Indian Crowdsourcing Campaigns
TalentHouse India, the Indian arm of the California-based creative crowdsourcing platform launched in India by Reliance Entertainment, has launched a first-of-its-kind public interest initiative to create ‘My Nation My Anthem’…
Qyuki, a social network for stories which was quite talked about during the beginning of 2012 has been launched successfully. The AR Rahman & Shekhar Kapur joint venture has a web and…
Brand India is all set to get a makeover before the world once again. The Public Division Diplomacy of the Ministry of External Affairs (MEA), India has joined hands with…
Vicks India that claims to be the No.1 brand for cough and cold, is on a mission to create the ultimate anthem for India’s cricket team and wants the community…
Nerolac Paints, one of the largest paint companies in India has launched a ‘jingle’ recreation contest in association with TalentHouse India, an online platform that provides opportunities for the creative…
Direct selling company of premium food storage products, Tupperware India, has recently launched an ad campaign titled ‘She Can, You Can’, featuring real-life heroes Chhavi Rajawat, sarpanch at village Soda…
Shankar Mahadevan is on the hunt for a singer with whom he plans to record his new album via MOBISur, a digital campaign launched by Hungama, in which social media…
Someone rightly said ‘Old is gold’ and reminds us of it every time we pass by an ancient colonial building. We wish to stand and stare and let time stand…
General Electric has been in India for the last 20 years and touching Indian hearts by their work but a large portion of Indians are not aware of it. This…
Crowdsourcing has been the preferred choice these days for Indian brand managers when it comes to designing Facebook campaigns for obvious reasons (( Click here to know the reasons)). 2012 has seen quite a few…
Kurkure, the major snack brand from Pepsico India is running a creative crowdsourcing campaign through Talenthouse India, an online portal for showcasing creative talents and working in collaboration with industry…
Vijay Sales is a name that is synonymous with exciting deals on electronic goods. But are you aware that they are doing some handsome work on Facebook too? Founded in…
Crowdsourcing seems to be creeping into most social media campaigns this year. And I do not see any reason why it shouldn’t do so? When the benefits of crowdsourcing scale…
20 seconds of creative work can fetch you a Million, no I’m not drunk nor am I creating a sensational blog post. Zomato, India’s largest online food and lifestyle guide is…
How does a brand celebrate when it reaches the 1 lakh number on Facebook? Most of us have seen contests galore or just a simple thank you, but have we…
I love the melodious songs of Aashiqui. Even today they remind me of my teens. Bollywood movie buffs like me would agree that the movie was not only a hit but…
Are you one of those right-brained types? You like to create just about anything – a story, a visual or a photograph. Then you shouldn’t be sitting at your boring…
Whenever I use Facebook, Twitter, LinkedIn, or for that matter the latest sensation Pinterest, I am excited to do so but at the same time I always have a question…
What is that one thing that connects to every human on this planet with Indians not being an exception? We don’t need a free coupon to answer this, it is…
Crowdsourcing through social media seems to be an economic, viable and most sought out for option among brands and Bollywood. Whether you need a logo, a new product design or…