crowdsourcing

Vicks India Invites Fans To Cheer For Champions On Facebook

Vicks India that claims to be the No.1 brand for cough and cold, is on a mission to create the ultimate anthem for India’s cricket team and wants the community to be a part of it. Brands are forever catching up on the cricket fever in a nation of cricket [...]

Nerolac Paints Crowdsources For A New Jingle

Nerolac Paints, one of the largest paint companies in India has launched a ‘jingle’ recreation contest in association with TalentHouse India, an online platform that provides opportunities for the creative community. Ever since you were growing up, you [...]

Tupperware India Launches ‘She Can, You Can’ On Social Media

Direct selling company of premium food storage products, Tupperware India, has recently launched an ad campaign titled ‘She Can, You Can’, featuring real-life heroes Chhavi Rajawat, sarpanch at village Soda in Rajasthan and Saloni Malhotra, Founder and [...]

MOBISur Digital Campaign Is Clueless On Social Media

Shankar Mahadevan is on the hunt for a singer with whom he plans to record his new album via MOBISur, a digital campaign launched by Hungama, in which social media is being used extensively. Shankar Mahadevan, the well-known music composer and singer is [...]

Colonial Bungalows, A Collaborative, Crowdsourced Project On Facebook

Someone rightly said ‘Old is gold’ and reminds us of it every time we pass by an ancient colonial building. We wish to stand and stare and let time stand still. But how long before it is razed to the ground only to be replaced with an urban multi-storeyed [...]

General Electric’s New Brand Campaign ‘GE Works’

General Electric has been in India for the last 20 years and touching Indian hearts by their work but a large portion of Indians are not aware of it. This fact actually led to the birth of a new campaign, “GE Works” to highlight the presence of GE that [...]