banking and finance on social media

Birla Sun Life’s Mutual Fund Song Crosses 1.18 Million Views

In the beginning of the year, Birla Sun Life Mutual Funds had released the ‘The Mutual Fund Song’. You couldn’t have missed it if you are a regular user on YouTube; the song ran as ads in the videos. The song got viral and grossed over a [...]

Bharti AXA Creates The #WorkingPatient To Promote Its Critical Illness Insurance Plan

How do you promote a critical illness insurance plan and while at it, ease a little off the criticality of an illness? You make it fun, with the saline bottle and all. In a bid to promote its Critical Illness insurance policy, Bharti AXA General Insurance [...]

Social Media Helps Support A Carpenter’s Half Story At Rishikesh

Tata Capital’s Half Stories initiative has scripted yet another happy ending at Rishikesh. A carpenter who took on to his passion of making musical instruments like the didgeridoo, has been presented with the required tools that will help save many days [...]

How The Good Deed Marathon Takes An Integrated Route With Radio, Cinema, Social Media & Influencers

Standard Chartered’s Good Deed Marathon has been keeping Mumbai busy with doing good deeds. This is the bank’s initiative to create a movement that will spread smiles in the city, ahead of the bank’s signature charity event - the [...]

Social Media Shares The Warmth, Himalayan Buddhist Culture School’s Half Story Completes In 24 Hours

Social media has wonderful potential. All it took to complete Tata Capital’s Half Stories of the Manali school is 24 hours and a single individual who donated the full amount. The classrooms are now equipped with the required ten heaters to keep the [...]

Standard Chartered Makes Mumbai Happier With The #GoodDeedMarathon

Mumbai has been beaming with goodness. Fuelled by the Good Deed Marathon, the city’s dwellers have been inspired to do a good deed, be it big or small. Ahead of the Standard Chartered Mumbai Marathon – one of the biggest charity events in the country that [...]