Oxigen Services appoints Saleem Mobhani as new COO: Payment solutions provider Oxigen Services has appointed former Bharti Airtel executive Saleem Mobhani as its new Chief Operating Officer. Mobhani will oversee daily operations at Oxigen; he will also be responsible for strengthening the market position of Oxigen Wallet.
Star India reshuffles top management; Ajit Mohan made CEO of digital unit: Star India underwent a huge top management reshuffle and created five business units and appointed CEOs for the same. Accordingly, Uday Shankar will be Chairman and CEO of Star India and chief operating officer Sanjay Gupta was elevated to managing director of Star India. K Madhavan will be managing director of Star India-South operations.
‘Faster than Faster’ is Vivo India’s tagline for its V3 and V3Max smartphones: Title sponsor for Indian Premier League (IPL) 2016, Vivo, recently launched its first television commercial (TVC) with brand ambassador, Ranveer Singh. The campaign promotes the smartphone’s latest features and new product offerings of the V series smartphones -V3 and V3Max Series.
Magzter launches global interactive advertising network for digital magazines: Magzter, the world’s largest digital magazine news-stand, launched a new advertising platform in its iOS and Android mobile apps on Wednesday. Magzter offers over 7,700 magazines and has more than 28.5 million users around the world.
Cinthol DeoStick redefines deodorization in India: The TVC created by Team Creativeland, showcases the DeoStick which is unlike any other deodorant and its advertisements. The TVC DeoReborn sets out to showcase how Cinthol has reinvented the concept of using a deodorant.
Users spend 8 hours monthly on Facebook: smartapp report: Times Internet’s* Android app smartapp has published a report on voice and data usage based on its 750,000 users (the app was launched 3 months ago). Smartapp tracks outgoing, incoming, 3G and roaming and offers online recharges based on usage from Vodafone, Idea, Airtel, Reliance, BSNL, MTNL and Docomo among others.
Rajeev Sharma moves on from Leo Burnett: After spending more than 23 years at the agency, Leo Burnett national planning director Rajeev Sharma has decided to move on to explore newer avenues.
T-Series crosses 10M subscribers & 7B views on YouTube: T-Series has crossed 10 million subscribers on its main channel on YouTube, with an overall 7.7 billion video views, reports BollywoodHungama. The company currently owns 16 channels on YouTube with overall 13.6 million total subscribers and 30 billion views.
Now, brand ambassadors could be put behind bars for misleading ads: In a bid to make celebrity endorsers accountable for misleading advertisements and endorsements, a parliamentary committee has recommended a maximum punishment for five years’ jail and a Rs 50 lakh fine.
Twitter Seva: Government’s helpline for startups seeking funds and support: The government is following up the big-bang launch of the ‘Start up India, Stand up India’ initiative with setting up a hotline for entrepreneurs on micro-blogging site Twitter. Called the ” Twitter Seva” service, it will act as a helpline of sorts for entrepreneurs seeking funding, support or government assistance of any kind. According to government officials in the know, San Francisco-headquartered Twitter is being roped in for the service that is likely to be launched on April 21.