Azim Lalani elevated as business head of Firstpost: Azim Lalani, the national sales head of the Network18-led news portal Firstpost has been elevated as its business head. In his new role, he will drive overall strategy and revenue growth for Firstpost.
Franklin Templeton Investments launches new ad campaign, urges investors to #AskWhatELSS: Franklin Templeton Investments has launched a digital-led integrated campaign, created by What’s Your Problem – WYP Brand Solutions Pvt. Ltd. for the ELSS category. E.L.S.S., which stands for Equity Linked Savings Scheme, is a Mutual Fund that offers tax benefits under Section 80C of the Income Tax Act.
Nargis Fakhri unveils LYF handset designs on Twitter: Mukesh-Ambani-led Jio took to Twitter in an interesting way for communicating its new-gen handset called LYF, a first such sneak preview in this category.
Tata Coffee Grand launches with a rapper Granny! Tata Global Beverages, well-known for its memorable advertising campaigns like Jaago Re, has launched a new marketing campaign for the launch of Tata Coffee Grand, a new instant coffee. Conceptualized by Mullen Lintas, the campaign will be supported by an extensive social media plan and media integrations. The advertisement will be aired in Hindi, Tamil and other languages.
Sulekha Attempts a Comeback in the Indian Online Classifieds Market: Sulekha has launched the campaign to increase brand recall and awareness. It aims to position itself as a stronger player in the category.