Red Label’s new campaign questions discrimination against transgenders: The video conceptualised by Y-Films (a division of Yash Raj Films) highlights the discrimination and prejudice faced by the transgender community and how they still choose to smile and stay ‘Happy’. There will be six songs backed by equal number of music videos which will be released eventually. The first video on Y-Film’s YouTube channel, which was unveiled by singer Sonu Nigam, has garnered more than 14 lakh views so far.
Most Indians still prefer offline hotel bookings: Millward Brown: In the highly under penetrated hotel segment in India, only 25% of the bookings are done online while over 59% are still done through offline channels, says a report on Indian hotel bookings by global research agency Millward Brown.
HDFC Life shows how to plan one’s longest holiday – retirement: HDFC Life has launched a new campaign which focuses on its retirement plan. The campaign works on the insight that people today are very particular about their holidays and start planning for them very much in advance to avail themselves of better deals for all important holidays of the year. This trend of early holiday planning was used by HDFC Life as a trigger to make people think and plan their retirement which is the longest holiday of their lives.
Sulekha aims to fix the ‘jugaad’ culture: Sulekha, one of India’s largest and fastest growing digital platforms for local service needs, today announced the launch of their new campaign that takes a dig at the ‘jugaad’ culture in India and highlights how ‘jugaad’ isn’t the optimal solution for any problem. Although it might help you in some situations, it won’t help you in the long run.
Facebook has blocked our ads: Hike Messenger: Home-grown Hike Messenger has accused Facebook of blocking an option in its advertisements which lets people visit the chatting application’s website.