Online marketplace for hotel stays, Stayzilla has completely revised its branding mantra. The Chennai-based marketplace has revived a 3000-year-old Tamil philosophy – ‘Yaadhamoore Yaavarum Kaelir’ (Any town is home, anyone is kin) to reflect its revived vision. Stayzilla is strengthening its presence by introducing alternative stay options like homestays, on the lines of the successful Airbnb.
The new addition is aimed at a win-win for all parties. People with investments in real estate have unoccupied rooms while travellers are always short of decent, affordable home-like stays. Stayzilla’s marketplace hopes to connect the two, filling up a much required gap in the space of stays. Unlike Airbnb, Stayzilla hopes to build a community of like-minded people.
Guests and hosts will be matched on their preferences, interests and likes that could vary from photography to their favourite band. A host can choose the kind of travellers they would like to host, while a traveller feels at home. This way Stayzilla hopes to bring in place a customized stay experience for travellers.
Ushering the new vision, the brand has launched the campaign, ‘Make Room for Something New’, along with the launch of its mobile app.
‘Make Room for Something New’ has a short film at the core. Produced and created in-house by Stayzilla and directed by National Award winning director Thiagarajan Kumaraja, the film uses stop motion technique to bring alive a whole new world made of paper people.
The 3.15-minute film takes a viewer through the joys of shared happiness brought in by guests, as well as demonstrates how the Stayzilla app lets one open up their home for guests.
Something new indeed
‘Make Room for Something New’ indeed has a touching philosophy at its core. Gaining the trust of property owners is a long uphill task, but the campaign has set the stage. The stop motion animation video is quite impressive and something new too, helping to differentiate itself from the clutter. Benefits of the new offering have been explained in a simple storytelling format, reminiscent of the days of puppet shows.
The video has received over 300K views in five days and much appreciation from viewers. In what could have been a boring demonstration video for homestay owners, Stayzilla has added depth with a beautiful story. The campaign is well targeted to the millennial generation looking for customized stay options, while the brand adds an exciting category to its stay options.