Twitter and TV Channels are finding interesting ways to bond and engage with fans. The latest to team up with Twitter in the country is Star Plus for its upcoming celebrity dance reality show, Nach Baliye. According to AFAQS, Star Plus which is busy promoting the reality show on all mediums has associated with Twitter to introduce the Nach Baliye Twitter Mirror.
The Nach Baliye Twitter Mirror will be a permanent installation on the sets of Nach Baliye, which will allow the celebrities of the show a chance to get clicked through the Twitter Mirror, and then automatically tweet that picture.
With the association, the reality show that is in its sixth season will give fans “a never seen before glimpse” of all the candid moments between the real life celebrity couples, as well as of the judges on the show. The celebs will even be shown getting themselves clicked on the Nach Baliye Twitter Mirror during some of the episodes of the show ‘Nach Baliye – Parde Ke Peechey‘.
Over the time Twitter in the country has been working with TV channels and has evolved as a second screen in the country. Nikhil Madhok, SVP, marketing and programming strategy, Star Plus acknowledging the same, shared that Star Plus realizes the great engagement possibilities it offers, and also understands how a differentiated offering for the second screen can help deepen bonds with their viewers. Hence the reason to tie up with Twitter and bring the technology on a television show for the first time.
However, Twitter Mirror offering from Twitter is not a new thing and globally it has been used during the Oscars earlier in the year. Twitter encouraged celebrities to share images of themselves backstage and with the Magic Mirror, it sent them out via the official Twitter account. The same was implemented during the IPL this year, where it invited cricketers to share their candid moments and engage with fans.
While Star Plus is trying out new ways to engage with fans, at the same time Twitter gets more eyeballs in the country where the penetration is still not noticeable and its a challenge to make revenues. Nevertheless, Twitter is striving hard to crack the market; previously we have seen the company associating with TV channels to engage with fans on Twitter in different ways while they are watching live shows. Usage of Twitter Mirror could be a new way that might, going further, be adopted by other channels too since the possibilities are endless!
A positive move to promote a show on a platform that is all about conversations which is going to instigate more conversations, especially when most of the reality stars are live on the network and already engaging with their fans:
— Shivangi Verma (@_shivangiverma) November 7, 2013
— Kanika Maheshwari (@kanikamaheshwa_) November 4, 2013