Hair & Care’s new campaign to feature college girls on billboards: Hair & Care, Marico’s hair oil brand for the contemporary youth, has launched a multi-city innovative outdoor campaign extending college girls the opportunity to flaunt their stylish avatars to the entire city. The campaign comprises of a digital hoarding presenting a different hi-fi girl every day in Ahmedabad and Kolkata.
Performics.Resultrix wins Lenovo India’s digital media mandate: Computer maker Lenovo India has awarded its digital media duties to Performics. Resultrix, the performance marketing arm of Zenith, which is a part of Publicis Media.
TVF to launch Barely Speaking with Arnub: After creating quite a buzz during its last season two years ago and reviving the talk show culture in India, TVF is all set to launch Season 2 of the most watched online talk show in India – TVF’s innovative, popular, iconic talk show – Barely Speaking with Arnub – later this month.
Indian Express spins off column into food website Expressfoodie: The Indian Express has launched a food recipes and news and features site called Expressfoodie. From its Facebook page, it seems that Expressfoodie is an extension of Indian Express’ Express Foodie column which usually publishes food related features. The website has a Twitter handle which was created in November last year.
FruitBowl Digital wins Majhi Metro’s digital mandate for second consecutive year: FruitBowl Digital has bagged the digital mandate for Majhi Metro, a platform that connects art and culture at Metro Stations, for the second consecutive year.
Star India invests $10 million in data analytics start-up Sagacito: Star India Pvt. Ltd, a subsidiary of Rupert Murdoch’s Twenty-First Century Fox Inc., has invested close to $10 million in data science and analytics start-up Sagacito Technologies Pvt. Ltd founded by two former top executives at Bennett, Coleman & Co. Ltd (BCCL), according to two people familiar with the transaction who didn’t want to be identified.
Social Beat releases digital marketing industry report 2016: Social Beat, a leading digital marketing agency, recently released the digital marketing industry report 2016 which is based on a survey conducted in May-June. A sample size of 376 CMOs and marketing heads across India participated in the survey. The participating companies were from various sectors and verticals including e-commerce, fast moving consumer goods (FMCG), media, entertainment, healthcare, education, real estate and travel.
dittoTV gets aggressive with its #beeskaTV: dittoTV recently launched #beeskaTV proposition in a nationwide integrated marketing campaign aiming to capture the hearts of millions of television viewers.
DS Group says make Ksheer a habit, ‘Ek acchi aadat’: The new ad film, conceptualised by Scarecrow Delhi, uses light-hearted storytelling and tries to convey the message that consuming healthy Ksheer products is a great habit to keep. It is supported by in-store communication that positions a fridge as ‘Achhi aadaton ki tijori’