Day 3 Jan 9, 2015 – #StandUpOnTwitter live streams
The day of the live stand up comedy was abuzz with Twitter contests of another type. HDFC Life invited twitterati to get creative with movie names and replace them with new versions that involved a financial term. Another contest asked users to share witty lines based on finance or insurance related terms.
This was followed by the stand up act that lightened the Friday afternoon with the hilarious stand up comedian trio – Azeem Banatwalla, Karunesh Talwar and Kunal Kamra at their magical best in enlightening us on “bad investments” – the theme for the comedy act this season. While this was on, the brand kept the momentum on with continuous Twitter engagement with users that included encouraging users to ask wacky questions.
As questions kept pouring in on Twitter with the campaign hashtag, the funny trio got on to the job of creating hilarious responses to them through short videos. Within a short span of time, these funny response videos were shared with the users by also tagging them.
Day 2 Jan 7, 2015 – #StandUpOnTwitter starts trending
For the initial buzz creation on Twitter, day two saw HDFC Life launching some interesting Twitter contests where the wittiest responses were gratified with gift vouchers. It also revealed the theme of the stand up comedy – “Insane Investments”.
Users were invited to share witty, quirky tweets that matched the expressions of the comedians in the first phase of the contest. The second phase of the contest needed them to share ‘insane investment’ made by them. In the third contest phase, users needed to share selfies that best matched the expressions of the comedians.
A sneak peek into the live stand up comedy
Day two saw HDFC Life releasing yet another teaser video showcasing stand up comedians – Azeem Banatwalla, Karunesh Talwar and Kunal Kamra. The funny trio invited viewers to the live show on 9th January, if they wanted to know all about “Investments”!
Know more on how the insurance brand managed to leverage social media to create maximum pre-campaign buzz.
Day 1 Jan 6, 2015 – HDFC Life brings #StandUpOnTwitter 2
Do you think you can #StandUpOnTwitter?
HDFC Life, one of India’s leading private life insurance companies is back with the second edition of its stand-up comedy on Twitter ‘#StandUpOnTwitter’ and this time it promises to raise the fun quotient. Know more here.
Before we reveal the theme and prizes for this season, watch this video and follow the HDFC Life Twitter handle.