Sprite Has An Amusing Ad On Capitalism For Millennials, FB Instant Articles Open Up To Brands

Global digital news - Sprite's campaign introduces a new tagline, "Born to RFRSH," which replaces the 10-year-old "The way things are", brands are finally able to get their hands on FB Instant articles, and more

Lifebuoy Handle on Hygiene: Lifebuoy’s Handle on Hygiene, a supermarket trolley hygiene device launched in Dubai, has won the Grand Prix Outdoor at the Dubai Lynx Awards. Launched in early 2015, the project is entered on a device attached to trolley handles, applying a thin layer of Lifebuoy sanitiser liquid, killing 99.9% of germs with one simple swipe.

Video adtech platform Unruly adds a new emotion-visualization dashboard: Getting video ads watched and shared is the thing that gets video adtech firm Unruly out of bed in the morning. Today, the London-based, News Corp-owned firm is launching in beta another tool to support that quest. Called Pulse, it is a new dashboard that visualizes aggregate findings about emotional responses to selected video ads.

Opera is testing a built-in ad blocker that encourages people to use it: Opera will be the first major browser with a built-in ad blocker, if a feature currently offered in the developer build makes its way to the general release. Ad blockers for other browsers are created by third parties and released as an extension.

Millennials Don’t Need Your Stinking Capitalism, Says Amusing Sprite Ad: Don’t tell millennials your wise old fable about making a fortune through capitalism. They value more intangible things—like guzzling soda made by one of the world’s biggest corporations.

Facebook’s Instant Articles open up to brands through Steller: Media companies have had Facebook’s Instant Articles all to themselves since the social network introduced the fast-loading mobile content format last May. But now, brands are finally able to get their hands on one of digital publishing’s shiniest new objects without piggybacking a publisher’s access.

Wikipedia’s new iOS app focuses on discovery, personalization: Wikipedia today launched an upgraded version of its iOS application aimed at helping users better discover content matching their own interests, including both articles and images. In addition, the app has been optimized for Apple’s newer OS and latest iPhones (6s and 6s Plus) with support for 3D Touch and Spotlight Search integrations.