Google, Facebook and Microsoft are partnering to boost public awareness of AI: The biggest names in tech are teaming up to form a new organization dedicated to advancing the public’s understanding of machine learning. The Partnership on Artificial Intelligence to Benefit People and Society (aka the Partnership on AI) is a non-profit whose members include Amazon, Google, Facebook, IBM, and Microsoft.
Why Time Inc. is expanding its contributor networks: Time Inc. is increasing its reliance on outside contributors as it seeks to grow its digital footprint and serve ad partners. The magazine publisher behind People, Time and others is launching two products, Springboard and Time Inc. Connect, meant to help editors source content from contributors, some for traditional editorial content and some for native or branded content.
5 charts: The global state of programmatic now: According to a report published this summer by Magna Global, the global programmatic market will increase from $14.2 billion in 2015 to $36.8 billion in 2019. With so much spending going toward automated channels, marketers should remind themselves that we’re just “in the third inning of programmatic,”.
How startup bank Monzo is using a community-based marketing approach: Monzo, a U.K. challenger bank, is a rare example of a financial services business that’s taking a grassroots approach to marketing. The startup, still in test mode, has added 40,000 new users in under a year by taking a completely open approach to building a product that fits the needs of its customers, which it inevitably calls “Monzonauts.”
Tecate Beer Wall paid for by Mexico: Tecate, the Mexican beer brand, is running Tecate Beer Wall, an advertising campaign spinning off Donald Trump’s promise to build a wall between Mexico and the USA. The Wall, a commercial filmed just outside the border town of Tecate, begins with establishing shots which give the impression of a towering structure running in either direction for miles.
Twitter officially opens up Moments to everyone: Today Twitter is officially opening up Moments so that anyone can curate their own topic-based feed of tweets. A combination of social content curation service Storify, Facebook’s Canvas and Snapchat’s Live Stories, Moments could be poised to become the social network’s unique spin on Snapchat’s and Instagram’s Stories, if enough people use it.
Dentsu Aegis sets up global data innovation centre in SG: Dentsu Aegis Network has launched the Dentsu Aegis Network Global Data Innovation Centre – the network’s first R&D centre of its kind.
Spotify in advanced talks to buy SoundCloud: Spotify, the music streaming service, is in advanced talks to acquire SoundCloud, as competition heats up with Apple for the future of digital music, said people briefed on the discussions. SoundCloud, which raised $100m in June from a group of investors including Twitter, was last valued at about $700m.
Google launches free version of Optimize 360, introduces Session Quality Score metric & more: Google made several announcements around analytics at SMX East in New York City on Wednesday. In a keynote discussion and blog post, Babak Pahlavan, senior director of product management for analytics solutions and measurement at Google, explained a number of new features and product tests available for both the free and paid versions of Google’s analytics suite.
Oracle updates its Marketing Cloud: Oracle is beefing up its Marketing Cloud, with announcements of an updated interface for coordinating multichannel campaigns and a new testing tool for mobile apps.This week, the tech giant said its Program Canvas in the consumer-focused Responsys was being updated with a new name of Orchestration Canvas, a new look and the addition of web and mobile web.
NewsCorp just pumped $10 million into ad tech company AppNexus as part of a $31 million round: Ad tech company AppNexus has raised a $31 million funding round, which includes a $10 million investment from News Corp, involvement from Yahoo Japan, and participation from its existing investors.