Special Dog Knows Too Much, Facebook Expands Audience Network

Global digital news - Sao Paulo advertising agency DM9DDB has produced a creative and disruptive campaign for Special Dog, All people on Audience Network mobile sites and apps can now be targeted using familiar Facebook parameters, and more

Special Dog Knows Too Much: Special Dog, a pet food manufacturer in Brazil, normally focuses advertising on the sentimental relationship between humans, dogs and cats. Sao Paulo advertising agency DM9DDB has produced a creative and disruptive campaign exploring the companionship of dogs and the importance of offering the best dog food we have.

This Chinese detergent ad is being universally blasted for racism: A commercial for Qiaobi, a Chinese laundry detergent, is jaw droppingly racist. The commercial shows a woman loading clothes into a washing machine when a paint-splattered black man approaches her. She then stuffs him into washer where he pops out as an Asian man.

Snickers Hungerithm: Mars Chocolate Australia has introduced the SNICKERS® Hungerithm, a hunger algorithm that monitors the mood of the Internet, and then lowers SNICKERS prices accordingly. The Internet gets a little angry when it’s hungry. The angrier people get, the cheaper SNICKERS® get, with prices updating over 140 times a day and dropping to as low as 82% off the normal shelf price.

In India, a boom of digital media startups find large audiences, but face familiar business challenges: Digital startups born in India are taking hold far better than foreign competitors, journalist (and former Nieman-Berkman fellow) Hasit Shah, who’s researching Digital India at Harvard’s Berkman Center for Internet and Society, wrote in his snapshot of three digital news ventures, each successful in its own way.

Facebook expands Audience Network reach beyond just its users — to everyone: Two years ago, Facebook launched the Facebook Audience Network as part of an effort to expand the reach of Facebook ads outside of the boundaries of Facebook itself. Facebook users could then be targeted on third-party mobile apps and, as of earlier this year, mobile websites in the network.