Kakao, the South Korean company has been in the news for all the good reasons recently. TNW reported that Kakao, the company behind the popular messaging app Kakao Talk has signed up with Tapjoy as its first international ad partner for its Kakao game services. The latest deal from Kakao comes at a time when the firm has also announced its partnership with IGA works, a Korean-based ad firm. The latest deal gives a clear hint of the Seoul based firm on its seriousness to test the international waters.
Tapjoy headquartered at California, USA is a monetization and distribution services provider for mobile applications which would mean international opportunities for developers to make money from the Kakao Games platform.
The latest deal with Tapjoy sends a strong signal from Kakao to the already competitive space of Asian messaging apps. However, this has been one of the efforts from the messaging app company that has been growing its influence. It recently launched Kakao Home for its countrymen to enjoy a feature that has been similar to the Facebook Home. The new service will be a customized home screen experience on Android devices with widgets, notifications and deeper integration of the main Kakao Talk messaging service. And the service that was launched a few days back is already a hit in the local market.
Along with this the messaging app has been updating features such as renewing its Plus Friend advertising platform which would henceforth have dedicated homepages and custom design tools aimed at brands and celebrities and tying up new partnerships. Subsequently it has not stopped making partnerships with business to provide users better experience. The recent tie up with US based startup Evernote, a trusted name when it comes to storing personal details was one such initiative.
However, the messaging app Kakao Talk that has 90 million registered users with an impressive 29 million daily active users and $42 million in revenues in 2012, faces a stiff battle from other messaging apps like Line and WeChat. Line recently revealed it made $58 million during the first quarter of 2013, of which $17 million came from the sale of stickers or rich emoticons. WeChat, which also recently revealed that it has 190 million active users, has been pushing its app globally and India has been one of the focus areas in the recent times.