Socialblood – a social network that connects blood donors and recipients has raised an undisclosed amount of funding from Google India MD Rajan Anandan, Karthik Reddy of Blume Ventures, and Ravi Gururaj and Ramesh Shah of Harvard Business School Alumni Angels (News Source: Medianama). The news that was first published by Times of India however has not made it clear on how the company wants to utilize the funds.
Socialblood is an outcome of the Bangalore-based technology company Redcode Informatics Pvt Ltd. that was founded in June 2011 by Karthik Naralasetty. The social network that states to have more than 968 donors at the time of writing this article, integrates the Facebook login to access your required personal details. Additionally, you can simply connect via dropping an email at [email protected] The network takes your required personal details such as telephone number, blood group and also provides geo-location of the home address provided.
Once you are logged in, you would find the network entirely works in sync with Google Maps. The network has features like listing of Donors and Requests based on a particular blood type on the map. In addition to this you can make a request for a particular blood group and current blood requests. The network also provides the list of your Facebook friends that have joined the platform and what are their blood groups. You can also check profiles of people on the network and if you require a particular blood group then you can message them too.
To gamify the entire process of blood donation, the startup has introduced SocialBlood Coins. A user on the network will earn these virtual coins on various activities performed on the network and these can be redeemed at the company’s partner outlets.
The venture has been recently in the news for all good reasons. The good work of the startup was noticed by Facebook COO, Sheryl Sandberg and she was found mentioning about it at a marketing conference in San Francisco earlier this month.
However, Socialblood is not the only startup that has ventured into this area. Indian Blood Donors is also out there which collects blood donors through SMS, IVR, Android app, and telephone call. Also, there is The Bloodline Club, an initiative by Tata Docomo that uses Facebook, Twitter and mobile for connecting.