Socialbakers Adds Facebook Listening To Its Repertoire, Twitter’s New Pitch To Brands

Global marketing news of the day: Socialbakers has announced it is now offering Facebook Page listening, Twitter is developing a new ad product, and more

Socialbakers Adds Facebook Listening To Its Repertoire: Socialbakers, which prides itself on deep-dive social analytics, has announced it is now offering Facebook Page listening. Last year, it similarly launched keyword searching for Twitter, and it expects to add Instagram in the near future, along with searches of news, blogs and forums.

Better later than never: The White House joins Snapchat: The White House has joined Snapchat, apparently unaware that Peach is the new social media craze.

Huffington Post Cuts Dozens of Employees as Part of Video Pivot: According to an employee in attendance, Arianna Huffington told staff at an all-hands meeting Monday that 25 HuffPost Live staffers were laid off as a result of the company’s video strategy realignment, announced on Friday.

Golden Globes: 1.4 million total tweets with Lady Gaga being the most talked about celeb: “Awards Show Twitter” snapped back into its boisterous form last night with the airing of the Golden Globe Awards on NBC. The three-hour drunken spectacle, hosted once again by Ricky Gervais, garnered 1.4 million total tweets according to Amobee Brand Intelligence, with plenty of moments that left people talking, including Lady Gaga winning a trophy for acting.

Yesmail Report: Email Marketers Need To Walk Before They Can Run: The survey shows that a third of marketers want email integrated with other channels, but many marketers still aren’t even collecting email addresses through websites, apps or in-store encounters.

Twitter’s new pitch to brands: Turn everyday fan tweets into ads: Twitter is developing an ad product that would put tweets from everyday users into brands’ campaigns on the platform.