It’s that time after five years that the largest democracy in the world will undergo its 16th Lok Sabha elections. Highlighting the importance of every vote and how it can bring about a change in the country is what we see just about everywhere – right from political parties to the media and brands especially youth brands, all of them are keen on getting a 100% voting from the electorate this time.
While many brands like MTV India, Channel V, 9XM, etc. are capitalising on the elections to engage their communities, Google and social networks like Facebook and Twitter are building mini-platforms where one can get all the dough on the elections. A similar initiative has been launched by Vebbler, the made-in-India personal social network with a global outlook founded by serial entrepreneur Sahil Bhagat.
The Vebbler ‘Ungli’ campaign
Vebbler has launched the ‘Ungli’ campaign, as a one-stop portal called ‘Ungli.net’ for India’s 2014 elections, serving as a platform for people to express their political opinions and engage in meaningful discussions with like-minded people. Claiming to be the first ever portal to bring together voters, political parties, NGOs and activists under one common platform, the Vebbler ‘Ungli’ campaign lets you connect with change-makers, find your polling booth, join discussion forums and local events.
At Ungli.net, sign in with a Vebbler account or login using your Facebook, Twitter or Google Plus account. The networking site will anyways get you set up with a Vebbler account by asking for basic profile details (Vebbler review). Begin by following at least 5 topics ranging from political parties and politicians.
You can also follow issues like scams, Section 377, Inflation, Gender equality, Corruption, Right to information etc. Take a pledge to vote or find the forms to get yourself registered for voting.
The Ungli Campaign is also accompanied by a tongue-in-cheek song called the ‘Ungli Song’ by the ‘Band of Boys’ and Shibani Kahsyap, featuring Bollywood celebrities like Arbaaz Khan, Sonu Sood, Ritesh Sidwani, Mini Mathur, Esha Deol, Prachi Desai, Kritika Kamra, Pooja Bedi among others.
Connecting with the youth
The Ungli campaign is a helpful and timely initiative to engage the electorate. While it provides election related information on one hand, it also helps promote the social network to the youth, something that is a challenging task given the large numbers already addicted to Facebook. The social networking giant has reportedly 100 million Indian users at present and is planning on aggressive growth in the country.
Besides, Vebbler also faces a daunting task in containing the election conversations on its platform. Twitter, Google and Facebook have enough dough for all kinds of social behaviour, needs and discussions at election time, that it is unlikely Vebbler will have enough takers. Nevertheless, the Ungli campaign with its catchy name and celebrity-studded ‘Ungli song’ has boosted awareness for the homegrown social network and technically more sign-ups for Vebbler.