Social media experts/gurus, this is your time to rise and shine. According to NextBigWhat, the Indian government is trying to revive its social media stance and for that it needs help from its citizens who are social media champs. In a blog update, the Ministry of Information and Broadcasting has confirmed the launch of MyIndia initiative.
The initiative is a digital volunteer program that invites citizens to spread the message of the government on different social media platforms. In other words the government is looking for goodwill ambassadors who can promote and increase the reach of the voice of the government on social media platforms.
Requirements and how to apply for MyIndia initiative
To apply for this program, you are required to meet certain basic requirements:
1. Active presence on Twitter and Facebook.
2. Knowledge of social media tools such as Tweetdeck, Hootsuite, etc.
3. Access to a computer/smartphone with Internet and high activity on emails.
4. And finally ready to use your social media presence to spread Governments word.
If you think you meet the inital requirements then you can join the programme. Interested candidates will have to fill an online form to register and they would be later contacted by the program officials.
My thoughts on MyIndia initiative
For more than a year now, I have been following and writing about the government’s on and off relationship with social media. I would say that the initiative is spot on but could have been a smart move after the GOI was surprised by the social presence of ‘India against corruption’.
In fact when the GOI had blamed social media for the NE tensions, I had shared that instead of the government putting blocks on social media, it should create positive campaigns to get support from the netizens. The GOI could have easily chalked out a positive campaign to bust the myths. But the GOI kept on changing stance on social media and always treated it like a step child.
Lately GOI had announced that it is going to invest immensely on social media. However it is already 2013 and with less than a year to the elections, the GOI is still fumbling with its social media strategy. Instead the government could have recruited staff for this work as the Gujarat Chief Minister Narendra Modi has been doing from very early days. This could have helped to better its stance on social media along with measurability of activities. The MyIndia campaign can look good on paper but throws a big challenge in terms of being accountable and measurable.
So are you enrolling yourself for the MyIndia campaign?
Image courtesy: oman-collective-intelligence.com