Social Media News From India And The World [23rd January 2014]

by Prasant Naidu on January 23, 2022

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India News Headlines

1. Indian consumers spend up to 187 pc on brands they follow online: Research: Integrated communications agency Waggener Edstrom Communications (WE) released the findings of a research titled ‘Content Matters: The Impact of Brand Storytelling Online in 2014’. Read more here.

2. TCS sets up Digital Software and Solutions Group to aid digital transformation: The country’s largest IT services firm, TCS, will set up a new business unit focused on industry-tailored digital solutions to help customers make the transition of adopting emerging technologies. Read more here.

3. Force India’s 2014 F1 car unveiled on Twitter: Via a series of tweets, the Indian F1 team caused a buzz creating an anticipation of something big. Read more here.

4. Karbonn Oganises A Chance To Enhance Contest On Social Media: Karbonn, the 3rd  largest mobile phone brand in India, is presenting Sunburn Arena featuring DJ Armin van Buuren. This is Karbonn’s endeavour to provide music lovers ‘A Chance to Enhance’ their connect with Armin. Karbonn has also initiated Social Contests on Facebook & Twitter. Read more here.

World News Headlines

1. Pinterest Is Testing A Personalized Home Page Based On Your Interests: Pinterest is introducing a new way to browse its site with the addition of a category called “Personalized for You.” This new section is essentially a version of Pinterest based entirely on your interests. Read more here.

2. Facebook Hints At Mobile Ad Network Ambitions By Testing Its Ads In Third-Party Apps: Facebook said in a blog post today that it has started testing Facebook ads in third-party mobile apps. Read more here.

3. HootSuite Buys UberVU To Expand Analytics On Its Social Media Management Platform: Today it announced that it has acquired London-based uberVu, a social analytics platform. Terms of the deal were not disclosed but we have heard that it was between $15 million and $20 million. Read more here.

4. Intercom Raises Another $23M For Its New, More Social Approach To CRM: Intercom, a platform for companies to provide personalised customer responses online, is today announcing that it has raised another $23 million — funding that it will use to continue to develop its product, particularly in mobile, and expand its marketing to compete against bigger players like Oracle, SAP and Salesforce (the behemoth that even uses ‘CRM’ as its stock ticker on the NYSE). Read more here.

5. Facebook pays Brazilian engineer $33,500 for security bug in highest payout to date: Facebook announced today that it has awarded its biggest bug bounty payout since the program’s start in 2011. The social networking company revealed that Brazilian computer engineer Reginaldo Silva cast a spotlight on an XML external entities vulnerability that, if left unchecked, could have allowed someone to read “arbitrary files” on the webserver. As a result, Facebook rewarded Silva for his discovery and paid him $33,500. Read more here.

6. Australia’s Tapestry expands its social network for seniors after acquiring US-based ConnectAround: Australia’s Tapestry, a social networking app that connects seniors with friends and family, is expanding its presence in the US and diversifying its service, with the acquisition of ConnectAround, a California-headquartered service that provides social networks for retirement residences. Read more here.

Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's.

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