Social Media News From Asia [29th January 2014]

by Prasant Naidu on January 29, 2022

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1. Indonesian bloggers now have more options to earn a living with Japan’s Cyberbuzz: Japanese internet company Cyberbuzz entered Indonesia yesterday with the launch of blogger advertising network Bina Blog, or B Blog for short. Read more here.

2. WeChat is Testing a Self-serve Advertising System for Subscription Accounts: WeChat has introduced Guangdiantong (GDT), the self-service advertising system currently used for Tencent’s some other social properties, to place display ads in content by Subscription Accounts. Read more here.

3. WeChat has a viral hit in China as users gift Chinese New Year cash to their buddies: Gifting cash via mobile payments is going viral right now on WeChat, China’s most popular messaging app. It’s the social media equivalent of China’s traditional ‘red envelopes’ of money given during Chinese New Year. Read more here.

4. Oreo uses augmented reality for holiday season campaign in Thailand: Mondelez’ premium biscuit brand Oreo teamed up with mInteraction and MediaCom, the digital group and media agency under GroupM Thailand to launch limited edition gold box sets with an extra special augmented reality seasonal greeting card in order to tap into the opportunity of the holiday season. Read more here.

Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's.

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