Social Media Marketing Workshop By Afaqs! Campus [Event]

by Prasant Naidu on January 5, 2022

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Description : afaqs! Campus is organizing Digital Marketing Workshops in Bangalore( Feb 8-9) and Gurgaon( Feb 15-16). It is two-day (18 hours) workshop - in which we train corporate participants on fundamentals of Digital Marketing and how they can leverage Digital Marketing effectively for their business/brand. There would be 4 sessions - Display Advertising, Search Advertising, Social Media Marketing and Mobile Marketing along with Analytics/how Digital Marketing activities can be measured.

Session Highlights:

1) Display Advertising

Online marketing concepts
Ad formats /Ad inventory buying process
Leveraging Targeting /Role of Ad Networks
Tracking effectiveness of online campaign

2) Search Engine Marketing

Basic concepts and Importance of Search Marketing
Paid Search Marketing process
Using Google AdWords effectively
Creating Search strategy

3) Social Media Marketing

Importance of Social Media
Leveraging Facebook, Youtube, Linkedin & Twitter
Online Reputation Management (ORM)
Advertising on Social Media

4) Mobile Maketing

The new mobile landscape
Mobile advertising using WAP and APP
Mobile Ad networks and their usage
QR Codes & Augmented Reality

5) Web Analytics

What to measure and how to measure Google Analytics
Social Media Analytics

Trainer:

The Workshop will be led by RP Singh (Head-Digital, Mc Cann Erickson Commonwealth, APAC & Middle East). RP Singh is a digital marketing specialist with over 12 years of digital and new media experience of working in India, China and South-East Asia.