Social Media Marketing Workshop By Afaqs! Campus [Event]

by Prasant Naidu on January 5, 2022

in Events

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afaqs! Campus logoDescription : afaqs! Campus is organizing Digital Marketing Workshops in Bangalore( Feb 8-9) and Gurgaon( Feb 15-16). It is two-day (18 hours) workshop - in which we train corporate participants on fundamentals of Digital Marketing and how they can leverage Digital Marketing effectively for their business/brand. There would be 4 sessions - Display Advertising, Search Advertising, Social Media Marketing and Mobile Marketing along with Analytics/how Digital Marketing activities can be measured.

Session Highlights:

1) Display Advertising

  • Online marketing concepts
  • Ad formats /Ad inventory buying process
  • Leveraging Targeting /Role of Ad Networks
  • Tracking effectiveness of online campaign

2) Search Engine Marketing

  • Basic concepts and Importance of Search Marketing
  • Paid Search Marketing process
  • Using Google AdWords effectively
  • Creating Search strategy

3) Social Media Marketing

  • Importance of Social Media
  • Leveraging Facebook, Youtube, Linkedin & Twitter
  • Online Reputation Management (ORM)
  • Advertising on Social Media

4) Mobile Maketing

  • The new mobile landscape
  • Mobile advertising using WAP and APP
  • Mobile Ad networks and their usage
  • QR Codes & Augmented Reality

5) Web Analytics

  • What to measure and how to measure Google  Analytics
  • Social Media Analytics


RP_SinghThe Workshop will be led by RP Singh (Head-Digital, Mc Cann Erickson Commonwealth, APAC & Middle East). RP Singh is a digital marketing specialist with over 12 years of digital and new media experience of working in India, China and South-East Asia.

Date and Venue:

  • Date -  Feb 8-9 (Banglore); Feb 15-16 (Gurgaon)
  • Venue- Pride Hotel (Bangalore); Clarens Hotel (Gurgaon)

Registration & Contact details:

Click here to learn more and register

Contact : Kapil Ohri (9958583401); Anshupriya Sharma (8130706789); [email protected]

Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's.

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