With social networks like Facebook, Twitter, and others hunting for the next billion users, social media monitoring products are gaining more power and trust from the marketers. The time calls for more meaningful metrics and support to these products.
In a recent development, Unmetric Inc., the social media intelligence platform, has announced that it has raised $5.5 million in Series B financing to expand its business and help Fortune 500 brands and agencies understand exactly how they are performing along with their competitors on the most popular social media networks like Facebook, Twitter, YouTube, Pinterest, and LinkedIn. The round of financing was led by new investor JAFCO Asia with participation from existing investor Nexus Venture Partners.
Headquartered in New York City, Unmetric today has over 10,000 global brands across 30 industry sectors in its database and offers comprehensive competitive intelligence across Facebook, Twitter, YouTube, Pinterest, and LinkedIn, and this strategic investment will be used to push deeper into global markets.
Subsequently Unmetric plans to use the round to scale its technology platform by increasing the number of social media channels supported in its platform. In fact Unmetric has recently introduced LinkedIn analytics to provide brands with insights around their in-house content and career opportunities, helping them to determine the engagement and overall success of different publishing strategies.
Twitter analytics has also seen some enhancements with the introduction of feature T+, which helps brands understand the effects of adopting hashtags, evaluate campaign engagement and optimize customer service teams.
Additionally, Unmetric has also made an expansion to its board of advisors. The company’s advisors now include Greg Stuart, CEO, Mobile Marketing Association, Joseph Jaffe, Founder and Partner, Evol8tion, Stephanie Agresta, Global Director of Digital, MSLGROUP, Baratunde Thurston, CEO and Founder, Cultivated Wit, and Brian Condon, EVP Commercial Development at Scarborough. Each advisor will bring in their digital media and international experiences to the company.
Social media monitoring space is definitely heating up with acquisitions all over the globe. Recently we saw To The New agency acquiring Singapore based social media analytics firm, ThoughtBuzz. Mindshare, the global media and marketing services company has partnered with Meltwater, a leading provider of social media monitoring solutions, to specialize its social media offerings to clients.
Disclosure: Unmetric is an advertiser at LHI.