Tata Capital’s journey of doing right with Half Stories – a journey to discover everyday stories of courage and perseverance in the country and give them happy endings, had discovered its latest half story at a school that trains deaf and mute kids find their voice in Mumbai. The story has been completed in just 3 days, where 2 cameras were donated to the school with the help of social media contributions.
Koshish, a school in Mumbai trains deaf and mute kids to find their voice. The students at Koshish are enabled to speak through different methods like graph method, lip reading, and touching the throat to figure out the vowel sounds. While they learn the art of conversation through these methods, the Tata Capital do righter team decided to give them another platform to express themselves - photography.
Two students, Shahin and Chetan were given a basic training in photography. After 3 days of being trained on lighting, composition, aperture, the two managed to capture the city of Mumbai in a completely new light. Donating cameras to the school would not only give a beautiful ending to their story, but also help in including photography as a part of their vocational training.
The story was shared at the Do Right website with pictures and videos and also shared on the initiative’s social media platforms. The pictures clicked by the two students were shared as an album on the Do Right Facebook page, the Koshish story was promoted in the cover photo and wall updates. Within 3 days, the amount for 2 cameras costing Rs. 31,500 was collected and Do Righter Pankaj Trivedi managed to pick up the cameras and a tripod for Koshish.
Interestingly, this also coincided with Valentine’s Day and Do Righters team were able to spread love at Koshish. Here’s the story where the students express their gratitude:
Yes, different is beautiful! Their gratitude has now been shared on the Do Right Facebook page and Twitter page too. In partnership with NGO United Way of Mumbai, Tata Capital’s #HalfStories initiative has found the right fit for its ‘Do right’ campaign. The initiative has not only helped the financial brand to strengthen its brand proposition, ‘ We only do what’s right for you’, but also create a platform for the community to contribute through social media.