Tarannum Alam Joins Havas Media as EVP: Tarannum Alam, former senior VP at Madison has moved to Havas Media. She has joined Havas as Executive Vice President and will be based out of the agency’s Delhi office.
Twitter can help you write better: Study: Microblogging site Twitter has equipped 21st century writers with the necessary skills, including tough self-editing, to thrive in the face of emerging technologies, according to a recent study.
Now, download videos for cheaper at night with YouTube’s ‘Smart Offline’ feature: Video streaming service YouTube has rolled out a new feature. Dubbed ‘Smart Offline,’ the feature lets users download videos at cheaper night time data rates offered by mobile operators in India.
Chevrolet Beat is fun to drive: Chevrolet India recently launched a new campaign for its hatchback Beat with a concept of ‘shattering perceptions’ to tap target customers. The campaign will also align with the main attribute of the car, ‘Fun to Drive’.
PNB Metlife’s ad sheds light on unpredictability of life in a light-hearted manner: The company is going the digital route with the launch of #LifeMeinTwist film instead of a traditional TVC. This film will be promoting the award winning (for the e-commerce platform) MetLife Mera Term Plan, a pure online protection product with flexibility to customise one’s insurance plan.
‘Saina and Dadi’ ads to be Edelweiss Group’s new brand property: The new commercial ‘Saina and Dadi’ of financial solutions company Edelweiss is conceptualised by Scarecrow and produced by Infinity films. The TVC was launched on May 27, 2016, across television networks. Saina exceptionally acts as the protagonist in the ad playing the role of a normal human being and not as a badminton champion.
BankBazaar.com awards social media mandate to Bluebot Digital: BankBazaar.com has awarded its digital and social media mandate to Bangalore based Bluebot Digital. As per the mandate, Bluebot will drive creative and differentiated content for strengthening BankBazaar’s brand presence across social media landscape, making sure it is more engaging and entertaining.
Social Kinnect launches new arm Media Kinnect: Social Kinnect, a Mumbai-based full service digital marketing agency, recently launched Media Kinnect, a self-sustained media unit. The new unit specialises in core digital media planning, buying and creative strategising.