1. How Australia’s Cotton On uses social to build its brand: Cotton On is one of the fastest growing retailers in Australia. Sales for Cotton On Group (COG) have been growing 20% per year for the past five years and revenue is projected to reach A$1.5bn this year. A significant amount of that growth is projected to come from online sales, A$250m annually. To help hit that target, Cotton On, the group’s apparel brand, is active on many social channels.
2. Snoop Dogg Is Launching an Ad-Supported Social Network for Marijuana Aficionados: Snoop Dogg is launching an ad-supported social network called Merry Jane for users and sellers of cannabis products. The rapper announced the move at the TechCrunch Disrupt conference this afternoon, saying the platform would launch next month with the perfect number of beta users—420.
3. Coke Zero’s ‘Drinkable Advertising’ Push Looks to Get Millennials Sampling: In a continuation of a campaign marketed to those who have never tried the zero-calorie drink, Coke Zero has launched a new spot in partnership with ESPN College GameDay and Shazam. In the ad, created with Ogilvy & Mather, the GameDay cast walks viewers through how to use music-identification service Shazam to receive a free Coke Zero at 7-Eleven, Domino’s, QuikTrip and Speedway.
4. More people have died from selfies than shark attacks this year: A 66-year-old Japanese tourist has died, and his travel companion has been injured, after falling down stairs while attempting to take a selfie at the Taj Mahal. The man’s death raises the selfie toll this year — to 12. To put that in perspective, in 2015 there have so far been eight deaths caused by shark attacks.
5. E-Book Subscription Service Oyster To Shut Down: E-bookworms now have one less option. Oyster, which launched its “Netflix for books” app two years ago, announced in a blog post that it will close down the service by early 2016. The startup raised $17 million in funding according to CrunchBase. Re/code reports that co-founders Eric Stromberg, Andrew Brown, and Willem Van Lancker have been acqui-hired by Google.
6. Telegram Now Seeing 12BN Daily Messages, Up From 1BN In February: Pro-privacy secure messaging app Telegram is seeing some impressive usage growth this year. Here at TechCrunch Disrupt SF founder Pavel Durov revealed on stage the platform is now seeing 12 billion messages sent daily — up from two billion back in May, and 1 billion in February.
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