OTT player Lukup Media appoints JWT as its creative agency: Lukup Media, an over-the-top (OTT) service provider, recently announced the appointment of J Walter Thompson (JWT) as its advertising agency. The account will be handled by the agency’s Bengaluru office.
Snapdeal unveils Snapdeal Ads: Out of 300,000 sellers on Snapdeal, 30,000 sellers are already advertising on the platform and are using this feature. From their existing response, the e-commerce giant is confident that with additional features, more sellers will use this platform to grow their business.
Myntra’s new campaign allays fears of shopping online: It’s been a trend lately that giants in the online shopping space including Flipkart, Snapdeal and Amazon are trying to dispel the fears of online consumers. These players are luring customers with offers like easy returns, cash-on-delivery (COD) and 100% original products etc., to push their sales. The latest entrant in this space is Myntra, which has released two new ads that aim to address the inhibitions of around 20mn offline shoppers, who transact for other services online, but are wary of purchasing fashion online.
Cinthol Deo Stick’s Twitter activity generates 1.5 million impressions: Playing on its price-quotient, Cinthol launched a unique social media activity (by the same agency) on Twitter last week. Titled ‘The Deo Calculator’, the brand under the handle @GodrejCinthol posted a question enquiring about the price of Twitterati’s deodorant. The users’ responses were followed by info-graphics from the brand showcasing the money they save on the purchase of Cinthol Deostick instead.
‘Never challenge a Roadeo’, TI Cycles tells young bikers in new ad: Lowe Lintas has created an ad campaign for TI Cycles’ Hercules Roadeo. The campaign positions the bike as cool, which eventually catches the admiration of teenagers. The insight for the campaign was derived from the idea that urban children between the age group of 8-14 strive to be the ‘coolest’ one in their peer group. Sticking to this concept, the agency came out with this campaign which will appeal to the young guns.
Going for Olympic glory: ‘I am Team India’: In line with Edelweiss Group’s association with the 2016 Olympics as the principal sponsor, the brand has launched its #iAmTeamIndia campaign featuring their brand ambassador, badminton champion Saina Nehwal.
ASUS ropes in Sonakshi Sinha as its brand ambassador: ASUS has appointed Bollywood Superstar, Sonakshi Sinha as its first-ever brand ambassador in India. The actress is a part of ASUS’ digital campaign, #LiveUnplugged and has launched ASUS’ new smartphone, Zenfone Max through a live streaming event in India.
Mahindra spurs the touring vibe with its new campaign for MOJO: Mahindra Two-Wheeler Limited has unveiled its latest campaign for its flagship 300cc bike MOJO. The 360 degree activation-led campaign encourages young India to hit the streets for long road trips. The initiative, #BornForTheRoad, aims at levitating the touring ethos of the MOJO, which assures its rider a delightful road trip. The campaign will kick start with a digital activation across social media, followed by a TVC. The campaign has been conceptualised by Flying Cursor.
Pepperfry Illustrates Pitfalls In Getting Furniture Made at Home: Pepperfry has taken on the task of expanding the online Furniture category through this new 360 Marketing Campaign. The campaign comprises 3 creative executions that are based on extensive qualitative and quantitative research including in-depth customer interviews.